Instagram Post Ideas Generator

Tell it what your account is about and what you want this month. You get eight post ideas for your niche, spread across Reels, carousels, photos and Stories, each with a first line to open on.

Your drafts will appear here. Nothing is posted anywhere; copy what you like and edit it in your own words.

Pick the format by the job

Format	Best for	Example ideas
Reel	Anything with motion, a reveal or a transformation	Time-lapse of a cake from batter to box; a 3-step fix; “things I wish I knew before…”
Carousel	Steps, lists and comparisons people want to save	A recipe card per slide; 5 mistakes and their fixes; before/after of a room
Photo	One strong image that tells the story alone	A product in use; a finished piece; a portrait with a short story caption
Story	Everyday updates, polls and questions	Poll on the next flavour; behind-the-scenes of packing orders; a Q&A box

Five idea sources that never run dry

1. The questions in your DMs

Every question you answer twice is a post. Turn the answer into a carousel and you can link people to it next time.

2. The process nobody sees

Sourcing, sketching, packing, fixing mistakes. People like seeing how things are made, and it shows the work behind the price.

3. Before and after

A garden, a haircut, a logo, a messy spreadsheet. Transformations suit Reels because the payoff lands at the end.

4. Carousels that explain something

A carousel is a small lesson: each swipe should add one piece, so slide three only makes sense after slide two. Want a model for pacing a how-it-works carousel? See how a narrated explainer on why the Moon shows phases sets up the Sun’s angle before it ever mentions a crescent.

5. Your opinion

“Three tools I stopped using and why” gets a reaction because it takes a side. Keep it kind and specific.

Once you’ve picked an idea, draft the words with the caption generator and finish with five tags from the hashtag generator. Reels need captions too; the same rules apply.

Questions people ask

What should I post on Instagram when I’m out of ideas?

Look at the questions people ask you, the process behind what you make, and the before-and-after of your work. Each one can become a Reel, a carousel and a Story. Or describe your account above and let the generator suggest eight.

Which format should I use: Reel, carousel or photo?

Pick by the job. Reels suit anything that moves or has a reveal, carousels suit step-by-step or list content people save, single photos suit one strong image, and Stories suit day-to-day updates and polls.

How often should I post?

Often enough that you can keep it up. Adam Mosseri has said posting more tends to get more reach per week, but a steady rhythm you can sustain beats a burst followed by silence.

Are the ideas unique to me?

They’re generated fresh from your description each time, so the more specific you are (your niche, city, product, audience), the more specific the ideas get.