Instagram Bio Generator

A bio has 150 characters to say who you are, who you’re for and what to do next. Describe yourself or your business; the AI writes four options and counts each one against the limit.

Your drafts will appear here. Nothing is posted anywhere; copy what you like and edit it in your own words.

What fits in 150 characters

Profile field	Limit	Tip
Bio	150 characters	Emojis and line breaks count.
Name	64 characters	Searchable, so add a keyword (“Leeds Photographer”).
Username	30 characters	Letters, numbers, full stops and underscores only.

Test any bio or caption in the Instagram character counter, which counts emojis the way Instagram does.

Instagram bio ideas by niche

Thirty examples written for this page, all under 150 characters. Swap in your own details.

Personal

Collector of sunsets and second chances. Coffee first, plans later.
67/150
Part-time explorer, full-time snack enthusiast.
47/150
Documenting the small stuff that makes a big life.
50/150
Leeds → Lisbon → wherever next. Writing it all down.
52/150

Aesthetic

soft light · slow mornings · film photos
40/150
Living in shades of beige and good books.
41/150
Chasing golden hour, one frame at a time.
41/150
quiet places, loud colours
26/150

Small business

Hand-poured soy candles, made in Bristol 🕯️ Shipping UK-wide New scents every month ↓
85/150
Family bakery since 1987. Fresh bread daily from 7am. Order ahead ↓
67/150
Plants for people who forget to water them 🌿 Free local delivery Shop ↓
71/150
Bespoke wedding stationery. Booking 2027 dates now. Enquire via the link ↓
74/150

Creator

Easy weeknight recipes in 20 minutes or less. New Reel every Tuesday. Recipes ↓
79/150
Helping beginners run their first 5K. Training plans below ↓
60/150
Budget travel tips from someone who’s been to 40 countries on a teacher’s salary.
81/150
Filmmaker sharing what I learn, mistakes included. Free LUT pack ↓
66/150

Professional

UX designer at a fintech startup. Writing about research, accessibility and coffee.
83/150
Physiotherapist helping runners stay injury-free. Clinic in Manchester. Book ↓
78/150
Freelance copywriter for B2B tech brands. Words that make complicated things clear.
83/150
Estate agent in north London. Honest advice, no pressure. Listings ↓
68/150

Funny

Professional overthinker. Amateur napper.
41/150
I put the ‘pro’ in procrastinate.
33/150
My cat runs this account. I just type.
38/150
Here for the snacks and the plot twists.
40/150

Short

Making it up as I go.
21/150
Less perfection, more authenticity.
35/150
Sunshine mixed with a little hurricane.
39/150
Stay curious.
13/150

Artist

Illustrator drawing tiny worlds. Commissions open ✏️ Shop prints ↓
66/150
Ceramicist. Wheel-thrown mugs in small batches. Next drop Friday.
65/150
Tattoo artist, fine line & botanicals. Books open monthly. DM for enquiries.
76/150
Painting the coast, one wave at a time.
39/150

A bio formula that works for almost anyone

What you do, in words a stranger would search: “Ceramicist”, “Vegan bakery”, “Running coach”.
Who it’s for or what makes it different: “for beginners”, “small batches”, “since 1987”.
Proof or personality, one line at most.
What to do next: “New recipes Tuesdays”, “Book below ↓”.

Want a styled word or two? The Instagram font generator makes bold and script letters, but keep your key words in plain text so search can read them.

Questions people ask

What is the Instagram bio character limit?

150 characters. Emojis, spaces and line breaks all count, and some emojis count as two or more characters. Every AI bio here is checked against 150 as it appears.

What should an Instagram bio say?

Three things in plain words: who you are or what you make, who it is for, and what to do next (follow for X, shop below, book a call). Anything else is a bonus.

Can I add line breaks to my bio?

Yes. Type them directly in the app’s Edit profile screen, or copy a bio from here with the breaks included. Line breaks count towards the 150 characters.

Does my name field help search?

Yes. Instagram search looks at your name and username, so a name field like “Maya | Leeds Wedding Photographer” can help people find you. The name field allows 64 characters.

Can I use fancy fonts in my bio?

You can paste Unicode styled letters from the font generator, but screen readers may read them oddly and search won’t match them. Keep key words in normal text.